Resume

Freelance Copywriter/Independent Consultant
Mar 2010 – present

  • Created original web content for clients
  • Conducted topical and keyword research
  • Consulted on web content, social media and search engine optimization strategies

News Blogger at SearchEngineWatch.com, Telecommute
Mar 2008 – Mar 2010

  • Wrote daily blog posts covering search engine industry news
  • Conducted interviews with industry leaders from search engines to vendors to agencies
  • Created evergreen posts for slow news days
  • Contributed to editorial duties

Senior Editor at Bold Interactive, Durham, NC
July 2007 – Feb 2008

  • Increased site traffic to company web site by 28.7% since inception through blogging in the online marketing, social media, and conversation marketing niches
  • Set up WordPress blogs, installed plugins and edited theme CSS to customize for clients
  • Coached clients in blogging, social media, SEO, and conversation marketing
  • Developed web copy and contributed to site architectures for clients

Search Marketing Copywriter at Fortune Interactive, Raleigh, NC
Nov 2006 – July 2007

  • Increased staff blog unique views sevenfold in April 2007 followed by 7.5% in May 2007
  • Wrote original copy and optimized existing content for client web sites using targeted keywords, long tail keywords, and semantic information
  • Developed content for article marketing used in link building efforts

Administrative Assistant for Business Development and Program Marketing at All Kinds of Minds, Chapel Hill, NC
Mar 2006 – Sept 2006

  • Provided weekly program registration reports
  • Managed requests for marketing collateral
  • Executed contracts and invoices for program facilitators

Communications Assistant at RetireSafe, Reston, VA
Jul 2003 – Jul 2005

  • Wrote press releases, newsletter articles, and web content for an organization with 300,000 individual donors
  • Tracked news clips on Social Security, Medicare, Telecom, Energy and other relevant issues
  • Conducted research on policy and demographics for external and internal communications

Various Positions at Consensus Strategies, Raleigh, NC
Nov 2001– Apr 2003

  • Coordinated production of direct mail, newspaper advertisements and fundraising invitations (including design, editing, and traffic management)
  • Prepared analytical and statistical reports for meetings with clientele
  • Coordinated and oversaw projects for six interns
  • Fulfilled clerical duties, including preparing phone lists, performing data entry, creating spreadsheets, and faxing press releases
  • Promoted from Intern to Office Manager to Assistant Communications Coordinator

Digital Imager/Photo Finishing Specialist at American Fast Photo and Imaging, Raleigh, NC
Jul 2000 – Apr 2001

  • Digitally restored damaged and aged photographs
  • Participated in customer service, cash register operation, and film development

Student Assistant at Gardner-Webb University Publications, Boiling Springs, NC
Aug 1996 – May 2000

  • Assisted in proofreading and typing of various publications including University catalogs
  • Delivered materials to vendors and secured signatures for proofs
  • Processed billing information and carried out errands and administrative duties

Education
Bachelor of Arts, Communication Studies, May 2000
Gardner-Webb University, Boiling Springs, North Carolina

Volunteering

Thyroid Cancer Survivors’ Association (ThyCa)
Apr 2004 – Dec 2005

  • Wrote press releases and sample letters to the editor
  • Distributed press releases to survivor listservs and media
  • Monitored print media

Computer Skills

  • HTML
  • Basic CSS
  • WordPress (including familiarity with PHP)
  • Adobe Photoshop
  • Google Analytics
  • Mac iWork
  • Microsoft Office
  • Google Docs