I’ve been waiting for this statistic since the summer. Last month, I figured we were super close. Apps have finally surpassed browsers in mobile content usage, according to comScore data for November 2011. It’s only 0.5% difference, which is not really even statistically significant. Apps can barely declare victory here. Here’s a look at the read more
Category Archives: Mobile
New Krispy Kreme app lets you know when the ‘Hot Light’ is on
December 24, 2011 – 10:45 AM
When I was in college, my friends and I would drive half an hour just to go to Krispy Kreme. When we pulled up, we were just hoping the Hot Light is on. This means that hot doughnut goodness was being baked live and in person. It was a gamble to drive all that way. read more
Facebook, Gmail among most popular Android apps
December 12, 2011 – 5:46 PM
Nielsen has released new data showing which Android apps are most popular across three age demographics. The data was compiled from Nielsen’s Smartphone Analytics research, which is an ongoing effort to compile behavioral information from thousands of consumer panelists. Android owners between the ages of 18 and 44 were asked which apps they had used read more
Two-thirds of smartphone owners perform shopping activities on their mobile device
December 5, 2011 – 3:19 PM
comScore has released a few new data points on the emerging mobile shopping space. In September alone, two-thirds of smartphone owners performed some type of shopping activity on their phone. Such activities include hunting for coupons and discounts, locating stores, taking pictures of a product, and, of course, making a purchase. 38% of smartphone owners read more
Mobile app usage closing in on mobile browser consumption
December 2, 2011 – 2:58 PM
Every month, comScore releases a report on mobile subscriber market share. Each report contains a chart on the content usage behavior of mobile subscribers. Last month, I noticed that mobile app usage was poised to overtake mobile browser content usage soon. Today, comScore released the stats for October 2011. The gap between browser and app read more
