comScore has released a few new data points on the emerging mobile shopping space. In September alone, two-thirds of smartphone owners performed some type of shopping activity on their phone. Such activities include hunting for coupons and discounts, locating stores, taking pictures of a product, and, of course, making a purchase. 38% of smartphone owners read more
Category Archives: Marketing
Two-thirds of smartphone owners perform shopping activities on their mobile device
December 5, 2011 – 3:19 PM
Mobile app usage closing in on mobile browser consumption
December 2, 2011 – 2:58 PM
Every month, comScore releases a report on mobile subscriber market share. Each report contains a chart on the content usage behavior of mobile subscribers. Last month, I noticed that mobile app usage was poised to overtake mobile browser content usage soon. Today, comScore released the stats for October 2011. The gap between browser and app read more
Why Apple’s NC datacenter is not what’s wrong with this country
November 27, 2011 – 2:10 PM
Today, Henry Blodget wrote that what’s wrong with this country is that Apple’s new North Carolina data center only created 50 jobs. Here in NC, we shouldn’t be so surprised. Anyone who read more than a headline about the datacenters being built in the NC foothills by Apple and Google knew that the job creation read more
The one and only essential, basic, unwritten, simple, golden rule of social media
September 7, 2011 – 10:34 AM
There’s a lot of posts about what you should and should not do with your social media accounts. You should post your content so everyone knows about it. You shouldn’t post inspirational quotes. You should post different things on different social networks, don’t just have them all say the same thing. You shouldn’t post what read more
Testing…1…2…3.. Testing (websites, that is)
August 3, 2011 – 11:20 AM
37 Signals on the need to conduct A/B testing on your website: There’s no “perfect” when it comes to marketing sites, and the only way you learn about what works and doesn’t work is to continuously test. Too often people rely on their own design preferences or copy that would appeal to them if they read more
*This* is how you use Google+ (and every new social network)
July 16, 2011 – 1:14 PM
You just use it. You don’t overanalyze it. You don’t assume or attempt to predict what it will become. Just use it. When I first found out about Twitter (the glory days, about a year before Oprah ruined it), I didn’t see the point. A few months later, I “got it” and used it in read more
Ugly web design is very successful
July 13, 2011 – 1:59 PM
Notice this isn’t a post called “Why ugly web design is very successful.” I have no idea why people like ugly crap. I just know that they do. Here’s one tiny example: I have a Christmas shop on Zazzle. Last year, I added new designs that were of Swiss style, minimalism inspiration. My sales dropped read more
7 easy marketing tactics for iPhone/iPad devs
April 9, 2010 – 5:38 PM
Networking – Get your butt off your home office chair and hit up a local meetup. Make a goal of making 1-2 new contacts per meetup. Go out 2-3 times a month, minimum. Make friends. Exchange business cards and start following contacts on Twitter. When you release a new app, these are the people most read more
Why your iPhone/iPad app isn’t selling
April 9, 2010 – 4:19 PM
There are only two possible reasons your app isn’t selling: 1. Your app sucks. 2. You don’t know squat about marketing. Now, I know already some of you want to disagree. I’ve read the posts and seen the data about how only a few apps sell a bajillion downloads and turn regular devs into millionaires. read more
How UPS used Twitter to calm iPad shipping worries
April 7, 2010 – 8:31 PM
When you order something online, you can often track the progress of the shipment. But when the shipment of Apple’s new iPad showed conflicting messages, people began to worry that they wouldn’t get the hot new product on the promised day. Thankfully, a couple of UPS dudes Twittered tirelessly to help ease the worst-case scenario read more
How to sell your product without words
April 2, 2010 – 6:03 AM
Ok, it’s a bit weird for me, a copywriter, to proclaim the awesomeness of this content strategy (not sure how much actual strategy really went into this), but: As of this post, this was the current homepage of StitchDiva.com. Click on the picture and you’re taken to a page full of yarn, needles, patterns (both read more
A twist on some good, ol’ fashion flyering
April 1, 2010 – 11:35 PM
How to stand out in a world full of flyers? This is how. It’s a flyer for a dentist. Genius. I love how the mouth gets more toothless as the paper is torn off. via Paper + Cup blog
